Finally, ensuring that consumers maintain a high level of awareness about their purchases of "carbon-neutral" products is crucial. Uploading the carbon information of pet clothing products to the "" ensures the traceability of carbon data. As shown in the diagram below, consumers can trace the basic information of the "carbon-neutral" pet clothing they purchase, carbon footprint assessment results, emission distribution throughout the lifecycle stages, and the approach to achieving carbon neutral through the platform.
Scan the code to view details on the "Carbon Information Disclosure" page:
The carbon information disclosure page for the world's first "carbon-neutral" pet clothing
The "" empowers carbon management through digital technologies such as blockchain, ensuring the immutability, security, privacy, transparency, full traceability, and accountability of carbon data. As shown in the diagram below, once on the blockchain, the carbon information of this "carbon-neutral" pet clothing can be traced with a single click, and the original data cannot be arbitrarily altered. This ensures the high transparency of product carbon information while fully safeguarding data security. This means that consumers can access the most authentic and reliable carbon information, eliminating concerns about purchasing "greenwashed" products and contributing to a more sustainable low-carbon consumption market.
The details of the blockchain on-chain information for the world's first "carbon-neutral" pet clothing's carbon information:
The low-carbon sustainability of pet clothing ultimately reflects the brand's commitment to sustainable development. Both ZOZORIKA and UPW believe that "carbon neutral" and "sustainability" should not merely be sentimental notions; true implementation by businesses requires speaking with "facts," and carbon footprint accounting data is the most scientific proof. Therefore, in collaboration with CarbonNewture, a company with rich experience in carbon footprint certification and product carbon neutral, they have implemented a comprehensive carbon footprint calculation-verification-disclosure service.
As a frontier in responding to sustainability issues and a billion-dollar "pet economy" blue ocean, the pet industry looks forward to more sustainable brands embracing low-carbon upgrades.
Reference：
[1]《2023中国宠物经济消费洞察报告》
[2]《中国宠物行业发展指数报告(2023)》
[3]《2022-2023年中国宠物产业发展及消费者调研研究报告》
[4]《2023年宠物市场消费白皮书》
[5] 欧睿国际全球生活方式调查