TOCHAIN: The “Eraser King of China” charts a low-carbon breakthrough and leads the industry’s transformation through green intelligent manufacturing
TOCHAIN, in collaboration with Carbon Newture, has taken the lead in conducting carbon footprint accounting for its core TPR eraser products and has obtained certification from the authoritative third-party institution TÜV SÜD.
Light industry and consumer goods industry
Exploring New Territory: Using Carbon to Draw a New B2C Blueprint
After completing carbon footprint certification for its TPR eraser, Zhao began expanding TOCHAIN’s business strategy. No longer satisfied with being a behind-the-scenes B2B “invisible champion,” he is now actively building the company’s direct-to-consumer presence.
This summer, TOCHAIN launched livestream sales on Douyin and achieved promising results. “Low-carbon” will become a key differentiator in its future consumer outreach.
According to Deloitte, about two-thirds of Gen Z (64%) and millennials (63%) are willing to pay for environmentally sustainable products or services¹. In China’s stationery market, the primary C-end “decision-makers”—parents—are predominantly millennials (born between 1983 and 1994).
Zhao sees clearly that carbon footprint certification is not only a “passport” for global supply chains but also a “new language” for consumer communication:
“We will continue certifying more products and develop truly carbon-neutral product lines.”
From B2B “green breakthrough” to B2C “brand awareness,” TOCHAIN is using carbon as its new creative tool to draw its second growth curve.
“TOCHAIN will continue building green factories, focusing on low-carbon design, producing low-carbon products, enhancing internal carbon management, and advancing the company’s low-carbon transition,” Zhao said.
TOCHAIN’s TPR-material eraser showcased at the 2025 Shanghai International Carbon Neutrality Expo
When asked about his vision for the future, Zhao gave a firm promise: “We will lead the transformation of the stationery industry through green intelligent manufacturing, build Chinese brands with superior quality, and open a new low-carbon era for the global stationery sector!”
TOCHAIN’s green transformation provides a clear blueprint for Chinese manufacturers seeking to expand globally. In the face of global sustainability trends and increasingly stringent green trade barriers, proactive low-carbon transformation—and turning “challenges” into “opportunities”—has become essential for maintaining competitiveness.
References
[1] Deloitte Global 2024 Gen Z and Millennial Survey
[2] Company information and data provided by TOCHAIN and Carbon Newture
